Prescription Drug Promotion from 2001-2014: Data from the U.S. Food and Drug Administration
نویسندگان
چکیده
منابع مشابه
Prescription Drug Promotion from 2001-2014: Data from the U.S. Food and Drug Administration
The volume of prescription drug promotion over time is often measured by assessing changes in ad spending. However, this method obscures the fact that some types of advertising are more expensive than others. Another way to measure the changes in prescription drug promotion over time is to assess the number of promotional pieces submitted to the U.S. Food and Drug Administration (FDA). Form FDA...
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ژورنال
عنوان ژورنال: PLOS ONE
سال: 2016
ISSN: 1932-6203
DOI: 10.1371/journal.pone.0155035